No matter whether you deal in auto parts, specific services like car decals or sell old, second-hand cars, your business needs a website. As more people get easy access to the internet, online choices and information will dictate their decisions. Automotive brands, local businesses and enterprises often have elaborate websites, which not only helps them in promoting their respective brand, but also pushes sales and conversions. Here are some quick tips on how to create an impressive automotive website.
Do it on WordPress
If you don’t have a lot of understanding of how to design and manage a website, you must consider WordPress as your foremost platform. There are many WordPress tutorials out there, and you can also use the website builder that they offer for creating a basic website. Alternatively, if you have the budget, you can always hire a web designer to get a more customized WordPress theme. The good news is WordPress sites are rather easy to manage.
The interface and impression
You want people to spend time on your website, and the first impression is always important. The idea is to create a website that has a good interface and is easy to navigate. To be more precise, a website visitor should be able to get the information that he wants without getting lost in the design. The best websites for automotive businesses are the ones that have a simple design, stylish graphics and on-point content.
Minimalism is the new trend
As we just mentioned, simple designs are great for automotive websites. If you have the money, get a few good photos of your business premises clicked by a professional photographer. In case of auto part businesses and car sellers, product photos also have a dominant role. You want to use only high-quality images only, because that adds aesthetic value and credibility to your website. Consider using only two colors for the scheme, and get a logo for your business, if you don’t have one already.
Use animations and videos
A website for any auto part seller can be really boring, unless of course, a few more sleek elements are included. If budget permits, you can add a small video to the main banner of your website, or else, it is wise to use animation and transition effects, so that the website doesn’t look static.
You may also want to add a blog to have text content for better SEO and marketing.